Speakers

Oleksandr Kolb

Promodo

He is a CEO at Promodo, the digital agency, also, the author and host of “Big Fish”, a video blog about IT business.

There are 9 out of 10 top Ukrainian ecommerce marketplaces among current Promodo’s clients. In 2020, the company managed clients’ advertising budgets in the amount of 1.2 billion UAH.

Advertising and Promotion

16:20-16:40

Marketing for the retail of the future

Download the presentation

What part of the online marketing pie are we talking about: market volumes in 2020 and forecasts for 2021.
Why is Performance still a key point for retail? What do we include in the Performance?
Why is the “strategy + brand + performance” colab important? With examples and numbers (we show this combination as a must-have).
Features of performance tools (increasing share of smart-shopping, what tasks this tool solves/does not solve).
How have the tools changed in recent years.
What did the crisis reveal to us? What kind of projects survived, which died. What is the growing retail demand about?
People. Is it a problem or an opportunity?
Atypical performance solutions for clothing and exclusive goods (sales through Insta, TikTok, etc.).
Tips, recommendations, forecasts for the market and its structure for the next 5 years. Conclusions.