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Speakers

Anton Voroniuk

Webpromo

He is a development director at Webpromo. CEO of WebpromoExperts Academy.

12 years in internet marketing. Google certified agency trainer. He is an author of the bestseller “Actual Internet Marketing”.

Advertising and Promotion

14:40-15:00

How Google and Facebook automation kills manual targeting

Download the presentation
  • The future has already come or how Big Data and AI work in advertising;
  • trends, audience, automation, attribution performed by Google and Facebook;
  • 5 mistakes in automation.

Cases:

  1. Scaling campaigns for limited audiences: automating Facebook for large tour operators / Coral Travel.
  2. Automation capabilities for mobile application advertising / Ukrsibbank.
  3. Automation of trade campaigns. Shopping vs Smart Shopping / Lampa.ua.
Overall Agenda

Organized by the efforts of volunteers from following companies

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